At the heart of Ginger-Olive is a passion for creating impactful brand experiences, driven by a team of creative and strategic minds.
Our Founder
Fi Parbutt
With over 25 years of experience in brand marketing, Fi Parbutt has worked with leading rights holders such as Scuderia Ferrari F1, McLaren F1, Manchester United FC, UEFA Champions League, The ECB, The British Fashion Council and Live Nation.
Her career includes leading brand teams at Vodafone and DELL (EMC), and working with agencies for clients like BMW MINI, Honda, Procter & Gamble, and Prudential.
Fi is skilled at launching new brands and negotiating fresh partnerships, ensuring they align with clients' objectives to enhance brand perception, drive consideration, and foster loyalty.
Why us
We put our clients at the centre of everything we do. Every decision, every design, and every campaign is tailored to your needs and objectives, ensuring that you are not only satisfied but thrilled with the results. Our dedication to excellence is matched only by our commitment to building strong, long-lasting partnerships.
Client-Centric Approach
Behind every successful campaign is a team of passionate experts who bring together a wealth of knowledge, creativity, and innovation. At Ginger-Olive, we pride ourselves on fostering a collaborative environment that empowers each team member to push boundaries and create memorable brand experiences.
Our Team
We understand that today’s audiences are more aware and engaged than ever, particularly when it comes to social responsibility. That’s why we integrate sustainable practices into our work, ensuring that the brands we collaborate with are prepared not just for today’s market but for the future.
Sustainability & Future-Focused
At Ginger-Olive, we believe in the power of storytelling to connect brands with their audiences on a deeper level. Through a blend of creativity and strategic insight, we craft compelling narratives that resonate emotionally and culturally. Whether it’s through visual design, digital platforms, or live experiences, our goal is to tell stories that leave a lasting impression and drive meaningful engagement.
Innovative Storytelling
"Our company name, Ginger-Olive, is inspired by the middle names of my two daughters, aspiring to have careers in sport.
With a long career in sport and entertainment, I’m driven to create brand collaborations that foster genuine connections between brands and audiences. I believe in the power of brand activations to inspire, elevate and unite, through authentic, impactful partnership activations."
I’ve known Fi for many years and she has always delivered creative, high quality brand experiences. She led Vodafone VIP, a landmark loyalty programme maximising sponsorship assets from Fashion, Festivals and F1 delivering unique experiences for customers.
Guy Laurence
ex CEO Chelsea FC, ex CEO Vodafone UK
Running a relationship marketing business, I know how vital it is to have people who excel at building genuine connections. Fi truly embodies this quality. With an innate ability to foster trust and consistently deliver on promises, Fi is a reliable partner you can count on to help strengthen brand and partnership marketing efforts.
Mark Blundell
Founder & CEO of MBP agency, Former F1 driver & 24 Hour Le Mans winner
Working with Fi has been a real pleasure. She’s always fair and open, so you always know where you stand. If any challenges come up, she’s quick to offer solutions, keeping everything running smoothly. Fi has a natural ability to come up with creative ideas and communicates them with enthusiasm, showing her genuine passion for getting everyone involved and delivering real value to brands. It’s been a great experience working together.
Peter Haynes
Marketing Director EMEA RM Sotheby’s
At Jordan Grand Prix, Fi was exceptional at relationship management, using her creativity and personal gravitas to maximise value creation for our sponsors. This ability, not only helped them achieve their objectives, but also promoted the team's image. She was always able to achieve incredible results on a much smaller budget than our competitors, enabling the team to stand out against the rest….. Fi was amazing to work with and her level of commitment was second to none…
Eddie Jordan
ex CEO Jordan Grand Prix , F1 TV Pundit, Chairman Jordan Associates
A brilliant brand and marketing expert, who understands how to deliver outcomes without the jargon. A joy to work with.
Jim Souter
Director of Strategy League Managers Association